Most content teams are still treating AI like a faster typewriter. They use ChatGPT to punch up a draft, maybe run it through Grammarly, and call it a day. That’s not a content engine —...
Posts by Ty Sutherland
A year ago, building a working web app without knowing how to code meant hiring a developer, learning to code yourself, or settling for a no-code tool that couldn’t quite do what you needed....
Most people treating prompt engineering like a magic spell — just add “act as an expert” and hope for the best — are leaving enormous value on the table. The reality is more...
ChatGPT for Writing: The Workflow Professionals Actually Use
Most people use ChatGPT for writing the same way they used Google for research in 2005 — one-shot queries, mediocre results, vague frustration. They type “write me a blog post about X,”...
How to Use Claude for Research: What It Does Better Than ChatGPT
Most people use Claude the same way they use a search engine — drop in a question, grab an answer, move on. That’s leaving most of its value on the table. Claude, especially on the Pro plan...
Most people discover AI tools the same way: they try ChatGPT, get impressed, then immediately get overwhelmed by the 400 other tools everyone says they “absolutely need.” The result is...